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Aristocrat Gaming or as it’s also known Aristocrat Leisure Limited is an Australian developer of casino games. The company’s administrative centre is located in the Sydney suburb of North Ryde. Since this gambling machine manufacturer produces gaming production for online casinos worldwide, it has also development and marketing offices in the United States, Russia, and South Africa. The developing company has also many distribution partnerships around the world, among which it’s definitely worth mentioning Sammy Corporation in Japan.
Being the largest developer of casino games in Australia as well as the world leading gambling machine manufacturer, it’s the main competitor of the International Game Technology that is globally recognized as the best and largest manufacturer of slot machines.
What’s particular about Aristocrat Leisure Limited is that it used to be a developer for land based casinos and its first gambling machine was produced in 1953. In 1996, it was listed on the Australian Stock Exchange.
The developing company’s founder is Len Ainsworth whose family still maintains a substantial stake in Aristocrat Leisure Limited. As for Len Ainsworth himself, he is now a chairman of another casino gaming company, which is known as Ainsworth Game Technology.
Nowadays, the company’s CEO is Trevor Croker (since March 2017). Trevor Croker used to be the executive vice president for global products. Before him, Aristocrat Leisure Limited was headed by Jamie Odell.
Aristocrat video slots is truly a big and significant manufacturer of casino gaming production as it operates in as many as 103 countries around the world with the number of employees that reaches over 6,000 people.
As for the company’s revenue, it exceeded the sum of A$1.1 billion in 2004, which is quite impressive, huh? Especially, if you get to know that a few years earlier, the developer suffered tremendously from a number of financial crises that led to their termination of contracts in Nevada, the USA as well as in South America.
In 2008, the former CEO of Aristocrat Leisure Limited put the blame on the US subprime mortgage crisis for resulting in the company’s poor financial outcomes. In contrast, at the same time span, developer’s competitors were experiencing record growth. So, there might have been some real ground for those accusations.
Further difficulties were struggled by Aristocrat Leisure Limited in 2009 when there was recorded the loss of $157.8 million. Amind their falling profit in Australia, in 2014, Aristocrat bought Video Gaming Technologies that cost about $1.3 billion in order to triple its North American business, which was successful indeed.
In 2017, Aristocrat Leisure Limited acquired a mobile game developer Plarium for $500 million in order to enter the mobile gaming market. The same year and for the same reason, Aristocrat acquired another mobile game developer Big Fish Games for as much as $990 million. For more details about the company’s history and timeline, read the corresponding section below in this informative expert article.
What’s really essential when it comes to online gambling, you have absolutely nothing to be afraid of if you opt for Aristocrat casino slots since all their production is licensed and certified in 200+ jurisdictions of Australia. Mind that it’s quite untypical for a country to have so many gambling jurisdictions, yet in case with Australia, it’s a really good indicator that in this country they take it exceptionally seriously when it comes to gambling, especially gambling on the web.
As you might have guessed already, this developer is specialized predominantly in slots or pokies as they call this casino game category in Australia. However, apart from aristocrat slots, there are also other gaming options by this developer. For instance, Aristocrat Leisure Limited also deals with electronic table games, computerised card game simulations, gambling systems (e.g., computerised network systems that serve to manage slot machines), linked jackpot systems (e.g., the patented Hyperlink systems) etc. In addition, Aristocrat Leisure Limited has also developed the Reel Power system whose main idea lies in letting players buy reels instead of lines so that they can win many combinations in the standard configuration. What a progressive and innovative developer, huh?
So, what casino aristocrat slots definitely worth your attention? Among the most well known games produced by this developer, we definitely can’t help mentioning Egyptian themed Queen of the Nile as well as Mexican themed More Chilli. For more details about these and many other aristocrat casino slots, check the corresponding section below in this expert article.
Talking about the key revenue driver Aristocrat Leisure Limited, it’s evidently jackpot themes, which let you win an extremely large progressive jackpot on various slot machines. Usually, there are from 4 to 12 jackpot machines that are linked under the same jackpot system. However, in some cases, up to 256 machines can be linked under one jackpot system, such as the Cash Express or Jackpot Carnival hyperlink themes.
According to the info taken from the Aristocrat official website, the developer’s mission is
“to bring joy to life through the power of play”.
In addition, they claim the company’s values
“are rooted in creativity and technology”
owing to Aristocrat
“a rich history of innovation that has shaped our industry over many decades”.
In such a way, there’s no doubt as for the developer’s progressivity and its gambling being innovation driven and inspired!
Aristocrat Leisure Limited History and Timeline
In 1953, Aristocrat Leisure Limited was founded, which marked the start of the world leading casino games provider.
Within the period from 1956 to 1958 there was introduced the first game-changing machine known as the ‘Clubmaster’. What’s truly revolutionary about this gaming machine is that it introduced such advanced gaming features to the gambling industry as a free-play lock as well as self-lubricating reel assembly bearings. Owing to the introduction of those advanced gaming features, soon Aristocrat Leisure Limited invented the first poker machine in the world with fully lit reels and scorecard, which was a huge technological advancement in the casino gaming industry.
The period from 1960 to 1969 was marked as the early expansion of Aristocrat Leisure Limited on the gambling market. Specifically, it was in the dawn of Aristocrat’s global presence since it was in the swinging sixties when the australian casino gaming developer first entered the European market. Though unbelievable as it may sound, land based casinos of Las Vegas highly appreciated Aristocrat gaming production, so in 1961 there started gaming production of the ‘Aristocrat Nevada’, which was also a substantial advancement in terms of the company’s progress in the global gambling market since it was when its production expanded not only on the European market, but also on the North American gambling market as well.
In the seventies, there was released the first five-reel slot machine in the world. Another substantial achievement of Aristocrat Leisure Limited specifically within this time frame was the invention of the all-electronic game ‘Wild West’ in 1979. ‘Wild West’ was a huge contributor to the developer’s success on the international market.
Within 1980-1989, the slot machine industry had substantially transformed in the United States as well as in Australia. In the same time span, Aristocrat opened their office in London, which was another significant contribution to the developer’s success on the international gambling market. Within the same time frame, Aristocrat launched its own casino systems business in Australia as well as released the landmark ‘Microstar’ range of slot machines. It was a substantial advancement in the international gambling industry since there were introduced some really cool innovative gaming technologies that are still implemented nowadays.
Specifically, in 1982-1983 there was introduced the Virtual Reel, which is now considered among the most significant innovations in the history of slot machines since it enabled weightening certain symbols. That invention resulted in the US slot machines surpassing table revenue in 1983.
In 1986, there was introduced a legislative change that allowed the US casino games manufacturers to lease slot machines to entertainment venues, such as brick and mortar casinos or any other places where you can play different slot machines, for a percentage of the floor takings. There was also an option to lease fee arrangement instead of selling slot machines outright. Such a legal change substantially contributed to the company’s further development and good reputation on the international casino gaming market.
In 1995, there was released the ‘MK Gaming System’ that helped the company to expand even more globally. Shortly after, there was released ‘Hyperlink Gaming System’, which managed to revolutionised the gaming experience and drive the Aristocrat gambling production even further. Even nowadays, ‘Hyperlink Gaming System’ is still recognized as the most valuable piece of Australian intellectual property that has been ever commercialised. In such a way, ‘Hyperlink Gaming System’ is considered even a greater invention than Wi-Fi and the bionic ear. In 1996, there was the company’s transformation period, from private to public as it was listed on the Australian Stock Exchange (ASX).
In 2000, Aristocrat managed to obtain an operating license for Nevada, which marked its entrance to Las Vegas world’s largest gaming market. In the period from 2000 to 2005, the developer was continuing its global expansion at pace owing to its significant presence in Macau that is also considered a global gambling mecca.
2006 – 2009 were the most difficult years for the company owing to the global economic crisis that considerably affected industry-wide gaming spend. However, quite soon, the developer came up with ultimately successful turnaround program that managed to herald a new phase of growth of the developer’s significance and presence on the global gambling market.
In 2011, there were some cool awards given to this developers by Casino Journal’s Top 20 Most Innovative Gaming Technology Awards, specifically Win Your Way and Nteractiv LCD Programmable Buttons. In addition, it was also granted Casino Enterprise Management Slot Floor Technology Awards, specifically Mega Pay in the category Top Ten Slot Floor Products.
In 2012, ‘Games Development Kit’ (GDK) by Aristocrat Leisure Limited was recognized as a standard platform for using third-party game content and streamlining game development.
In 2013, the company acquired Product Madness, which was a mobile app and online gaming company, so that’s basically how aristocrat casino apps started. In such a way, Aristocrat Leisure Limited entered digital (non-regulated) games market and laid the ground for subsequent growth across the digital games market. The same year, the developer was given Casino Enterprise Management Slot Floor Technology Awards in the category Mega Pay for Top Ten Slot Floor Products.
In 2014, the developer’s gaming portfolio was recognized on the largest gambling market, which was evidently in the USA. A great many accolades were attracted to the Aristocrat’s game portfolio. In such a way, according to Goldman Sachs’ Annual Slot Manager Survey, ‘Buffalo Stampede’ became the top for-sale game in North America and the ‘Walking Dead’ was recognized as ‘Casino Product of the Year’ at the Global Gaming Awards. In addition, ‘Five Dragons Legends’ was admitted to be ‘Best Standalone Slot Game’ on G2E Asia 2014.
The same year, there was acquired Video Gaming Technologies (VGT) which was such a substantial achievement as stepping into the exciting world of Class II. Owing to that exciting partnership, there appeared such amazing games as Mr Money Bags and Hot Red Ruby, which are considered to be keen favourites amongst many gamblers around the world.
In 2015, ‘Buffalo’ was recognized as the top performing game for the fourth year running. At the same time, ‘Sons of Anarchy’ was named as the industry’s most anticipated game. It even managed to outperform other cool Aristocrat licensed and proprietary titles, including ‘Big Bang Theory’, ‘Game of Thrones’, and Lightning Link’. It was truly an amazing demonstration of the deep creativity of the company’s technical talent. The same year, at 2015 Global Gaming Awards, AvT Bonusing Technology took Gold (the First Place).
In 2017, Aristocrat Leisure Limited acquired Plarium Global Ltd, which was a free-to-play mobile developer as well as social and web-based game developer. In such a way, Aristocrat digital portfolio expanded gaining such cool games as ‘Vikings, War of Clans’ and ‘Sparta’. The same year, 2017 Brandon Hall Group Excellence in Technology Awards recognized Being Safe with Coach Jesse as the Best Advance in Online Coaching Tool.
In 2018, Aristocrat Leisure Limited acquired a leading global producer of free-to-play mobile and desktop games known as Big Fish. Its most popular games are ‘Cooking Craze’, ‘Gummy Drop’, and ‘Big Fish Casino.’ In such a way, Aristocrat digital portfolio has become even more diversified.